Trend4Sight™ Helps explain fundamental, category specific and emerging trends that influenced and will influence consumer, category and business in future.
- What are key trends that impacted consumers in the past? How will these trends change in future?
- Will new trends emerge? If yes, which ones and when? How will marketing and/or product need to change based on emergence of new trends?
- Which trends (existing and new) should we focus on?
- How will existing and new trends impact consumer needs, behaviors, category and business?
What is it?
- Trend4Sight™ is a robust analytical process to identify and quantify trends and predict their growth and impact on consumer, category and business
What are the benefits?
- Help understand what drove and will drive the business
- Be able to anticipate changes in consumers and markets and proactively adjust value proposition
- Define what to focus on in growth, marketing and innovation areas