Find Growth is a structured process to identify and size the most attractive future growth opportunity from any combination of dimensions: market, consumers, categories, need states
Key Questions We Answer
Where will FUTURE GROWTH will come from? What product categories/ segments/ geographic markets/ retail channels will see high growth in the next X years?
What DRIVERS will influence future growth and demand? What are the most important macro trends/ consumer needs states/ market dynamics for my category in the next five years? How much will they influence growth?
What is OPTIMUM GROWTH? What is the optimum combination of all sources of growth to maximize the probability of reaching the target within given business constraints?